I'm a GEO & SEO consultant who works with education brands - business schools, bootcamps, study-abroad companies, and online course providers. My work sits at the intersection of classic search optimisation and the new frontier: getting brands cited and recommended by AI engines like ChatGPT, Perplexity, and Google's AI Overviews.
$ track record
For 4+ years I've run SEO and GEO at Kraftshala School of Business - one of India's leading marketing schools, with 3,300+ students placed into digital marketing roles at top brands. Education marketing is not a niche I picked from a list; it's the only industry I've ever worked in. I know how students actually search, compare, and decide - and how that entire journey is moving into AI chat windows.
$ why education brands
Nearly half of prospective students now use AI tools in their education search, and 1 in 5 has dropped a school from their shortlist because of what AI told them. If you recruit international students, here's my unfair advantage: I am your audience. I know exactly how a 24-year-old in India asks ChatGPT about English-taught programs abroad - because I've watched thousands of students at Kraftshala do it, and I've done it myself.
$ how I work
Remote, in English, with working hours that overlap UK and European afternoons and US East Coast mornings. Audits, monthly consulting, and team training - details on the work with me page.
$ what I write about
Generative Engine Optimisation, SEO fundamentals that still matter, content strategy, and marketing. I try to write the posts I wish existed - specific, tested, and free of recycled advice.
$ training
I also train students in SEO and GEO at Kraftshala. Teaching is how I sharpen my own thinking - if it can't be taught clearly, I don't fully understand it yet.
$ elsewhere
You'll find me on X, Instagram, and LinkedIn. The best way to keep up is the newsletter.
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